For TaylorMade Golf the Burner line of drivers and fairway woods have been among the most popular products on the market. But a year and a half ago the company unveiled its first set of Burner irons-- a line fashioned for players looking for distance and forgiveness—and they became the most successful iron in TaylorMade history.

Now, amid much fanfare, TaylorMade Golf has unveiled its latest creation, the Burner 2.0 irons, engineered to combine legendary Burner distance plus more feel and playability.

"We've succeeded at creating a better-performing iron with the Burner 2.0, which is just as long, easier to play and more refined in its feel and sound," said Bret Wahl, senior director of research and development for irons, wedges and putters. "Every Burner 2.0 iron is better than its predecessor and, when compared against the longest, best-selling iron we've ever made, that says something truly significant."

The difference starts at first glance with the Burner 2.0's two-toned "Burner Black" PVD finish, which is more durable and resists glare. Multiple club properties in the Burner 2.0 irons have been enhanced to promote distance, uniform distance-gaps, improved playability and more satisfying feel and sound. The result: each Burner 2.0 iron outperforms the first-generation Burner.

Weight distribution varies in every Burner 2.0 clubhead to improve long-, middle- and short-iron ball flight. In the long-irons, weight has been shifted toward the back of the head, to promote easy launch, and toward the toe and heel, to promote greater stability and forgiveness. In the middle-irons, weight is distributed more evenly and slightly higher to promote workability while still providing forgiveness. In the short-irons, weight is positioned even higher, to promote a lower, more controllable ball flight, and centered, to promote increased clubhead control. Additionally, the CG in the short-irons is closer to the face, similar to a blade, to increase feel and to promote lower flight.

Every individual Burner 2.0 iron boasts a different face thickness. The thinnest and fastest faces are in the long-irons, with the face in each successive iron growing thicker down through the middle- and short-irons. The thinner face, the higher the COR to promote more ball speed and distance-- the thicker the face, the greater the feel.

Toplines in the Burner 2.0 irons are substantial and strong in the long-irons, and grow progressively thinner down through the middle and short-irons. The multi-functional sole, introduced in the original Burner iron, has been improved by recessing the heel and toe and beveling the rear, all to reduce drag and make it easier to make clean, solid contact. On the rear side of the clubface, TaylorMade's patented Inverted Cone Technology has been reconfigured and sized and positioned strategically in each individual iron to promote faster ball speed on off-center hits for more consistent distance from shot to shot.

These new irons are equipped with a new, flight-control shaft design in a light 85-gram steel or 65-gram graphite for longer, higher, longer shots. The Women's Burner 2.0 is equipped with a graphite RE*AX® SuperFast 55-gram shaft.

For more information, visit the TaylorMade Golf website at: www.tmag.com.