For many years the flagship golf shoe for FootJoy was the tried and true Classic, worn by pros and amateurs alike for decades. In its place FootJoy has now introduced the FJ Icon as its top line golf shoe and has combined it with Boa® Technology to produce a shoe that fits like no other.

With the Boa Lacing System consisting of a web of cables that tighten around the foot for consistent closure by turning a knob on the back of the shoe, the glove-like fit is one that you won’t find in traditional tie-up lace shoes. Much like the kind of mechanism you see on ski boots, another advantage of the Boa Lacing System is the quick on and off capability of this shoe, along with the ability to turn the dial to tighten shoes during a round.

“The Boa Lacing System provides a number of great enhancements to FootJoy golf shoes,” explained Doug Robinson, FootJoy VP Product Design & Development Worldwide. “Offering a custom fit and superior stability, the Boa Lacing System allows for micro adjustment of fit while eliminating pressure points normally caused by laces. The sensation on the foot is unlike any other golf shoe and golfers will immediately feel this difference. The enhanced fit combined with the fact that the Boa Lacing System will not loosen during play creates a stable in-shoe environment that is consistent throughout the round.”

FootJoy has also gone the extra mile with this new shoe in creating a light, yet stable foundation for the golf swing with a performance-infused outsole and a soft, molded feel right out of the box featuring both full grain and calfskin leathers.

Although the Icon comes in a variety of styles in the traditional tie-up variety, the Boa styles of this shoe really do offer an added dimension.

“If your feet are not securely fitted in your shoes during a swing, you aren’t stable, which definitely impacts power and accuracy, not to mention comfort.” added Boa Senior Product Engineer Furman O’Dell.  “There is no other lacing system on the market that keeps you locked down and comfortable like Boa does in your shoes whether you’re playing 18 holes or just hitting buckets at the driving range.  Dialed-in performance and all-day secure closure are just two of the Boa Lacing System’s benefits that really give golfers the added edge they need on the course.”

In addition to the quick-tightening and lightweight qualities of the aircraft-grade stainless steel laces that also offer a more secure enclosure than traditional laces, the Boa system also allows micro-adjustability to fine tune the fit.

Additional features of the new FJ Icon include the perforated alloy torque bar in the shank area of the outsole to increase midfoot stability and support, contemporary, slightly square toe character with a slightly narrower heel and a Laser Last that is a composite of thousands of digital scans made by the FootJoy Laser Fitting System. Stinger™ cleats by Champ® give added traction throughout the golf swing and provide stability and support.

Pro golfers have seen the performance benefits of Icon with the Boa Lacing System, with leaderboard mainstays like Davis Love III, Steve Stricker, Scott Verplank, and Steve Marino wearing the shoes in competition.

For more information: www.FootJoy.com