CARLSBAD, CALIF. (August 11, 2010) – After more than 50 days of travel through nine different countries, applicants Chris Dukeminier (Oregon) and Steve Olsen (Wisconsin) arrived in Bandon, Oregon where they will have their final challenge and interview for the right to be named adidas Golf’s next Social Media Catalyst. The winner of adidas Golf’s “Wear In The World Adventure2” will be named next week, so stay tuned to Wear In The World Adventure2 and also be sure to give us your vote and tell us who you think should win.

“Both candidates have worked hard throughout this entire adventure, however we are eager to decide on a winner and get him started back in Carlsbad where he will assume social media responsibilities for adidas Golf,” said Harry Arnett, Vice President of adidas Golf brand and product marketing. “The competition has been outstanding and we can’t think of a better place to conclude it than in Bandon Dunes Golf Resort in Bandon, Oregon.

” Before arriving in Bandon, the applicants concluded the second-to-last stop in Canada where they played Chateau Whistler Golf Club and Tobiano Country Club golf courses. In addition, the adventure took a surprising twist and instead of being tasked with business related challenges, they were given the green light to promote themselves, adidas Golf and the adventure in their own creative and unique ways to earn additional points.

The Wear In The World journey began June 26 in Herzogenaurach, Germany at the adidas Group global headquarters where the competitors played golf with PGA Tour Professionals Sergio Garcia and Retief Goosen, ziplined through the famed Olympic Stadium and learned firsthand what it means to be a “die-hard” sports fan as they celebrated in the streets with the Germans as their beloved national team notched multiple World Cup victories.

The second stop in Norway included a game of golf at midnight at Tromso Golf Park and a competition where each contestant created a viral video to promote a benefit of selected adidas Golf products. The third stop in Scotland, Olsen and Dukeminier were privileged enough to enjoy the Open Championship at St. Andrews where they mingled with adidas Golf athletes, competed in a haggis-eating contest and speed golf at Kingarrock Hickory Golf Club. Once at their fourth stop in Dubai, adidas Golf challenged the participants to play golf in record-breaking heat (130◦ F) and a downhill race at Ski Dubai’s indoor ski facility. On their fifth stop in Thailand, they visited an elephant camp, competed at the Chiang Mai Highlands Golf and Spa Report with local youth players, created viral videos promoting adidas Golf gear where the fans and followers chose the winner and challenged them to a bug eating contest. Each participant was tested in trying to overcome the language barrier at their sixth stop in South Korea, which proved difficult when one of the challenges was to find a local to partner in a round of golf at Elysian Country Club. The seventh stop in Japan continued to test their ability to successfully market and promote adidas Golf and the adventure as the pair interacted with the locals dressed up as a Samurai Expert and Geisha, while once again attempting to communicate through the different languages.

During their trips, Olsen and Dukeminier are tasked with creating compelling content through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip. In addition to golf outings with adidas Golf's PGA, European and Asian Tour Professionals, the finalists will also sightsee and experience the various local cultures and activities. They are accompanied by an adidas Golf employee based out of the South Africa office, Aaron Russell, who is "hosting" the competition and ensuring seamless travel between locations. A small camera crew is documenting the entire trip and feeding it back to: www.adidasgolf.com/wearintheworld.

Olsen and Dukeminier are faced with challenges that are decided by live polls on the adidas Golf Wear In The World website. With this live poll, consumers can vote on their favorite candidate and select who they believe, better deserves the job. In addition, the website also boasts an interactive toolbar allowing followers the ability to interact in real time better than before and enter to win great adidas Golf giveaways, including the most recent Ultimate Finale giveaway, where someone can win a trip and round of golf for two at Bandon Dunes.

Two months ago, adidas Golf teamed with Yahoo! HotJobs, a leading online resource for job seekers and recruiters, to open up a search for two candidates who would participate in a head-to-head showdown for a chance to work at the company. After more than 1.1 million searches for this unique position, countless hours of sifting through resumes, and difficult internal decisions, adidas Golf selected Olsen and Dukeminier to compete for the position. During this ultimate trip, they will also prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric, and its industry-leading footwear, would stand up against the world's most extreme golf conditions allowing golfers to perform at their best regardless of what mother nature throws at them.