Chase54 Apparel

By Terry Ross

With an emphasis on technically innovative fabrics, yet a timeless and classic look, Chase54 has introduced its fall lineup of golf and lifestyle apparel with the motto: “Choose Your Now” for its latest collection to hit stores and pro shops.

The nostalgic, modern-classic designs have set the brand apart for the better part of its 30-year history of producing popular apparel for both men and women.

The Choose Your Now collection includes two men’s groups and two women’s groups, plus the brand’s ever-evolving Elements line that can be mixed and matched into each group to round-out the collection with a timeless look. Incorporated into each item are technical material elements like sun protection, cooling properties and moisture-wicking qualities in a cut that is stylish but full enough to be comfortable on or off the golf course. 

The men’s offerings include the sporty Retro Active range featuring crease-free material, while the Outdoor Games group offers CHASE54’s take on today’s golf style trends with an athletic influence. The Alternate Bliss ladies’ line is inspired by the idea of a floating new world, boasting whimsical prints in moisture-wicking and cooling tech fabrics. Additionally, the Power Style group offers mesh insert and cutaway details combined with bold, color-block designs.

“Our fall 2018 collection embodies the richness and thrill of golf’s past and present, as well as the possibilities of what is yet to come,” noted Lulu Faddis, CHASE54 Designer. “There is something for everyone and every era of style you want your game to reflect.”

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